Sean Connery, James Bond 007, Rolex Submariner...

Sean Connery, the James Bond 007 against Doctor No of 1962, of 1963 in Good Kisses from Russia, in 1964 in Goldfinger and the following year in Operation Thunder will continue eternally to embody the secret agent of his gracious majesty. His masterful interpretation of the fictional character imagined by Ian Flemming will propel the first Opuses of the Series as the event films that will have the most marked the society of the Sixties.



Where does such a success come from: Agent 007 upsets the codes with a style that contrasts with the heroes of the previous period. In the fifties, Hollywood with the Cinemascope and the panoramic cinema screen will, in large color productions and sumptuous sets, highlight three families of characters:
 First, the great names of history in Peplums that appeal to Western religious and cultural values and glorify the importance of traditions and the power of the State.
The military heroes of the Second World War who fall into the "Patriotic" register and embody the commitment to freedom in strict compliance with the chain of command and the work required. The Westerns, a style of film that praises the bravery and courage of the Founding Fathers and glorifies the defense of the community and the family. The musicals and detective films that highlight the beauty of the actresses, the elegance, the charm with the clear eyes and the luxury of the "American Way of Life".
 
All these films whose export is supported by the American State Department promote the model of life "of the American dream" and diffuse striking and positive images which aim to oppose the propagation of the ideology Communist.



It is in this context that a black-eyed actor will impose himself as the extraordinary phenomenon who will shake up a well-regulated Hollywood scenario: Sean Connery combines all these values and will impose his style in a Western society which idealizes and consumes. Commander Bond embodies tradition and commitment to the Queen. His “virile with elegance” style combines an athletic and epicurean style. He has the best equipment to fulfill his missions and relies on the latest technologies to impose himself on his opponents.

He is also a great celibate seducer, a hedonist who contrasts with the hardworking patriarchs put forward by Hollywood. He will embody the European dream, and many will identify with him. For this, the production will provide him with the best: He will be equipped with a wonderful Aston Martin with many gadgets, will seduce the most beautiful and will have the best champagnes to enhance his missions. The Aston-Martin automotive triptych, Bollinger champagne and Rolex Submariner watch is its own trademark. An association that is illustrated by the virile punchline sent by the actor to his enemies: “My name is Bond… James Bond” a cult line that can be found in all the films in the series.

Where Bollinger champagne will embody luxury, Vodka-Martini in a shaker (not with a spoon) will represent belonging to the Jet-Set and embody its non-conformist audacity, His Aston-Martin gives him respectability, taste of traditions and comfortable power. It is his Rolex Submariner 6536 for diving that will color his character with an adventurer-adventurer side capable of underwater exploits. A watch that will oppose the Rolex GMT Master Pepsi of Éléonore Blackman alias Pussy Galore in Goldfinger.



This Submariner will reinforce the image of the character and will be in the spotlight in many scenes, one of the most famous of which will remain the scene with Ursula Andrès on the beach where this watch on Sean Connery's wrist is positioned opposite the knife dive bag worn by the actress at her waist, reinforcing the importance and usefulness in the perilous missions of the Rolex Submariner on the wrist of the MI5 agent.

This watch will be a lasting part of the series and an integral part of the secret agent's panoply. It will allow him to make fun of the precision of Soviet clocks in "Kisses from Russia" allowing him to take a close-up Time Top in Operation Thunder and give the time to his conquest in Goldfinger. The Submariner will also be present in Live or Let Die, the eighth James Bond film in which Sean Connery will be replaced by Roger Moore who will remain faithful to the model, as the image of the Submariner was associated with the character. An eternal icon that will symbolize the adventure world of the 1960s for a long time and which will continue thereafter, to evolve according to fashions and currents to remain today one of the most worn and sought-after watches in the world.

In the 2000s with the arrival of Pierce Brosnan in the 007 franchise, Rolex gave way to Omega and its Seamaster 300 for the filming of Golden-Eye in 1995. But in the opinion of many fans of the series, Sean Connery will be remembered as The Eternal James Bond... the one of the origins, just as the Rolex Submariner will be remembered as the most fantastic watch of the sixties... despite the popular belief that only "Diamonds are forever" ...certainly an ultimate achievement to be credited to Sean Connery...agent 007...